Retail investors are changing the market for passive in Europe

Article by Cherry Reynard published on

Who is mostly opening up the path to passive investing in Europe – big name brands like Vanguard or flagship product brands like HANetf? Looks like a bit of both…


The pandemic, combined with loose monetary policy and low rates, are bringing in new investors, creating demand from a lot of people who have never invested before. […] people are increasingly looking beyond traditional benchmark products such as the Eurostoxx, and are instead looking at thematics.

Stefan Kaba-Ferreiro
head of trading